MERCADEO Versión en español
Chief marketing officers of Chrysler, Havaianas, U.S. Army, Viacom and Wells Fargo to head AHAAs next Thinking under the Influence conference
23 de enero de 2014
AHAA, the voice of Hispanic marketing, announced the list of influential chief marketing officers who will lead its next annual conference on April 28-30 at the Eden Roc Renaissance Hotel in Miami, under the title of Thinking under the Influence: the Next Five Years.Were very pleased that our first list of guests accepted Aldo Quevedo, AHAA chair and principal/creative director at Richards Lerma, told PRODU. “These next five years will be crucial in the evolution of brand marketing as we know it. The Hispanic influence is all around us and driving the creative changes we see today from the first Latino Bachelor to successful spots mixing English and Spanish on mainstream television. And this is just the start”.Olivier Francois, global CMO of Chrysler; Rui Porto, CMO of Havaianas; James Ortíz, CMO of U.S. Army; Jane Gould, CMO of Viacom; and Jamie Moldafsky, CMO of Wells Fargo, will share with the AHAA audience their experiences in the process of closing the gap between the multicultural and general markets. In addition, Sol Truillo, former global telecommunications CEO, will give a keynote speech about his work with the Latino Donor Collaborative (LDC), a non-profit he founded to change traditional American societys perception of Latinos.
